search query: @author Brodie, R. J. / total: 6
references: 4-6 / 6
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4.
Consumer evaluations of brand extensions: further empirical results
International Journal of Research in Marketing
1993 : MAR, VOL. 10, p. 47-53
 1993 Sunde, L.
Brodie, R. J.
5.
Measuring channel sensitivities to new industrial service designs: managerial implications.
European Journal of Marketing
1989 : VOL. 23:4, p. 50-59
 1989 Sanderson, R. H.
Brodie, R. J.
Woodside, A. G.
6.
Testing acceptance of a new industrial service.
Industrial Marketing Management
1988 : FEB, VOL. 17:1, p. 65-71
 1988 Woodside, A. G.
Sanderson, R. H.
Brodie, R. J.
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