search query: @author Brucks, M. / total: 7
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4.
A Study of Information Search Behavior during the Categorization of New Products
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 452-463
 1992 Ozanne, J.L.
Brucks, M.
Grewal, D.
5.
The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes
Journal of Consumer Research
1990 : MAR, VOL. 16, p.409-419
 1990 Brucks, M.
Schurr, P.
6.
The effects of bargainable attributes and attribute range knowledge on consumer choice processes.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 409-419
 1990 Brucks, M.
Schurr, P. H.
7.
Children's use of cognitive defenses against television advertising : a cognitive response approach.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 471-482
 1988 Brucks, M.
Armstrong, G. M.
Goldberg, M. E.
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