search query: @author Kohli, C. / total: 6
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4.
La importancia estrategica del nombre.
Harvard-Deusto Marketing & Ventas
1996 : JUL-AGO, 15,p.18-22
 1996 Kohli, C.
Hemnes, T. M.
5.
A corporation by any other name...?
Business Horizons
1995 : NOV-DEC, VOL. 38:6, p. 29-33
 1995 Kohli, C.
Hemnes, T.
6.
Brand equity: the halo effect measure
European Journal of Marketing
1995 : VOL. 29:4, p. 57-66
 1995 Leuthesser, L.
Kohli, C.
Harich, K.
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