search query: @author Tynan, C. / total: 12
references: 4-12 / 12
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4.
Relationship marketing in consumer markets: rhetoric or reality?
European Journal of Marketing
2000 : VOL. 34:7, p. 797-815
 2000 O'Malley, L.
Tynan, C.
5.
In sickness and in health: exploring and redeveloping a measure of marketing effectiveness
Journal of Marketing Management
1999 : NOV, VOL. 15:8, p. 733-756
 1999 Connor, P.
Tynan, C.
6.
The utility of the relationship metaphor in consumer markets: a critical evaluation.
Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 587-602
 1999 O'Malley, L.
Tynan, C.
7.
Service performance gap: Re-evaluation and redevelopment
Journal of Business Research
1999 : OCT, VOL. 46:2, p. 133-147
 1999 Chenet, P.
Tynan, C.
Money, A.
8.
Beyond sophistication: dimensions of advertising literacy
International Journal of Advertising
1998 : VOL. 17:4, p. 467-482
 1998 O'Donohoe, S.
Tynan, C.
9.
A review of the marriage analogy in relationship marketing
Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 695-703
 1997 Tynan, C.
10.
A review of the marriage analogy in relationship marketing
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 695-703
 1997 Tynan, C.
11.
Marketing to the older consumer: a qualitative perspective
Management Decision
1990 : VOL. 28:6, p. 34-41
 1990 Tynan, C.
12.
Are you missing the woopies? Marketing to the older consumer.
International Journal of Physical Distribution and Materials Management
1989 : VOL. 19:3, p. 30-35
 1989 Tynan, C.
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