search query: @freeterm ENGAGEMENT / total: 6
references: 4-6 / 6
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4.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
5.
The advertising magnifier effect: an MTV study
Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 369- 380
 2007 Cunningham, T.
Hall, A.S.
Young, C.
6.
The drivers of stakeholder engagement: reflections on the case of Royal Dutch/Shell
Journal of Corporate Citizenship
2002 : SUMMER, 6, p. 71-85
 2002 Lawrence, A. T.
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