search query: @indexterm slogans / total: 13
references: 4-13 / 13
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4.
The end of the shock of the new
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172
 2006 Lightfoot, G.
Lilley, S.
Kavanagh, D.
5.
Surface-structure transformations and advertising slogans: the case for moderate syntactic complexity
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 595-619
 2002 Bradley, S.D.
Meeds, R.
6.
El poder del titular
Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.21-23
 1996 Rieck, D.
7.
The effect of advertising slogan changes on the market values of firms
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 59-65
 1995 Mathur, L.
Mathur, I.
8.
Substantiating a parity position (!National advertising division)
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 9-20
 1989 Buchanan, B.
Smithies, R.H.
9.
The Bandwagon isn't Rolling Yet
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.40-42
 1988 Lord, J.
Eastlack, J.
Stanton, J.
10.
Implied superiority claims.
Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 54-63
 1988 Wyckham, R. G.
11.
Les noms des produits financiers, analyse et tendances nouvelles.
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 155-160
 1984 Bessis, P.
12.
Le vocabulaire dans la communication bancaire.
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 149-153
 1984 Cotteret, J. M.
13.
Central and Peripheral routes to advertising effectiveness : The moderating role of involvement.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 135-146
 1983 Petty, R. E.
Cacioppo, J. T.
Schumann, D.
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