search query: @indexterm marketing literature / total: 46
references: 40-46 / 46
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40.
Books on quantitative methods for consumer research.
Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 198-210
 1980 Rao, V. R.
41.
Publishing activity in marketing as an indicator of its structure and disciplinary boundaries.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 485-494
 1979 Goldman, A.
42.
Assessing retail trade: a review of the consumer behaviour literature.
International Journal of Physical Distribution and Materials Management
1978 : VOL. 9:3, p. 115-147
 1978 Brown, D. J.
43.
Market structure and marketing policies.
European Journal of Marketing
1978 : VOL. 12:8, p. 571-578
 1978 Blois, K. J.
44.
Research and other applications of the marketing abstracts.
Journal of Marketing
1978 : 2 APR VOL.42 p.32-37
 1978 Gross, W.
45.
Consumer research: a state of the art review.
Journal of Marketing
1978 : 2 APR VOL.42 p.87-96
 1978 Jacoby, J.
46.
The ghetto marketing life cycle: a case of underachievement.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.20-28
 1978 Andreasen, A. R.
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