search query: @journal_id 128 / total: 433
references: 40-49 / 433
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40.
Horses for courses: stewarding brands across borders in times of rapid change
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 589-602
 1997 Caller, L.
Byfield, S.
41.
Probabilistic segmentation modelling
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 571-588
 1997 Riquires, C.
42.
Estimating the worth of product characteristics
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 559-570
 1997 Ioannidis, C.
Silver, M.
43.
An approach to fusing market research with database marketing
Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 545-558
 1997 Leventhal, B.
44.
The West Ham syndrome
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, p. 509-517
 1997 Parker, K.
Stuart, T.
45.
Solpadol - a successful case of brand positioning
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, P. 463-480
 1997
46.
How accurate are traditional quota opinion polls?
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, p. 433-448
 1997 Curtice, J.
Sparrow, N.
47.
The very different methods used to conduct telephone surveys of the public
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, p. 421-432
 1997 Taylor, H.
48.
Measuring service quality: A test-retest reliability investigation of SERVQUAL
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 381-396
 1997 Lam, S. S.
Woo, K. S.
49.
Mystery customer research: Cognitive processes affecting accuracy
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 349-361
 1997 Morrison, L. J.
Colman, A. M.
Preston, C. C.
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