search query: @indexterm Product testing / total: 58
references: 42-51 / 58
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title | year | author | ||
42. |
Marketing: Zeitschrift fur Forschung und Praxis
1984 : AUG, VOL. 6:3, p. 157-165 |
1984 | Bauer, E. |
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43. |
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26 |
1983 | Trebbi, G. G. Flesch, E. J. |
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44. |
Business Horizons
1983 : JAN-FEB, VOL. 26:1, p. 31-35 |
1983 | Malickson, D. L. |
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45. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1982 : APR, VOL. 34:4, p. 351-364 |
1982 | Tölle, K. |
|
46. |
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42 |
1981 | Smead, R. J. WilcoX, J. B. Wilkes, R. E. |
|
47. |
Business Horizons
1981 : JUL/AUG, VOL. 24:4, p. 69-75 |
1981 | Bushman, F. A. Robinson, R. |
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48. |
International Management
1981 : DEC, VOL. 36:12, p. 10-11, 13-14 |
1981 | Bickerstaffe, G. |
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49. |
Journal of the Market Research Society
1980 : JUL, VOL. 22:3, p. 181-191 |
1980 | Mauser, G. A. |
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50. |
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 84-90 |
1980 | Moskowitz, H. R. Jacobs, B. Firtle, N. |
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51. |
Journal of the Market Research Society
1980 : APR, VOL. 22:2, p. 115-139 |
1980 | Batsell, R. R. Wind, Y. |
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