search query: @journal_id 1668 / total: 273
references: 42-51 / 273
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42.
How consumer heterogeneity muddles the international advertising debate
International Journal of Advertising
2010 : VOL. 29:2, p. 221-244
 2010 Koslow, S.
Costley, C.
43.
How advertising strategy affects brand and USP recall for new brands and extensions
International Journal of Advertising
2010 : VOL. 29:2, p. 165-194
 2010 Dens, N.
Pelsmacker, P. de
44.
Towards stronger theory development in international advertising research
International Journal of Advertising
2010 : VOL. 29:1, p. 9-14
 2010 Taylor, C.R. (ed.)
45.
Green advertising revisited. Conditioning virtual nature experiences
International Journal of Advertising
2009 : VOL. 28:4, p. 715-739
 2009 Hartmann, P.
Apaolaza-Ibáñez, V.
46.
Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007
International Journal of Advertising
2009 : VOL. 28:4, p. 691-714
 2009 Polonsky, M.
Carlson, L.
47.
What matters most in advertisign campaigns? The relative effect of media expenditure and message content strategy
International Journal of Advertising
2009 : VOL. 28:4, p. 669-690
 2009 Putte, B. van den
48.
Agency practitioners' meta-theories of advertising
International Journal of Advertising
2009 : VOL. 28:4, p. 639-668
 2009 Nyilasy, G.
Reid, L. N.
49.
The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements
International Journal of Advertising
2009 : VOL. 28:4, p. 623-638
 2009 Ying, L.
Korneliussen, T.
Gronhaug, K.
50.
Tailor-made single-item measures of doubly concrete constructs
International Journal of Advertising
2009 : VOL. 28:4, p. 607-621
 2009 Bergkvist, L.
Rossiter, J. R.
51.
Do stronger links with practice make perfect?
International Journal of Advertising
2009 : VOL. 28:3, p. 555-589
 2009 Gregorio, F. de
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