search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 43-52 / 87
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title | year | author | ||
43. |
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39 |
1988 | Rossiter, J. R. |
|
44. |
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34 |
1988 | Okechuku, C. Wang, G. |
|
45. |
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 18-25 |
1988 | Howard, D. J. Barry, T. E. |
|
46. |
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19 |
1988 | Bogart, L. Stuart Tolley, B. |
|
47. |
Market Intelligence
1988 : JAN, p. 99-112 |
1988 | ||
48. |
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 17-23 |
1987 | Krishnan, R. Soley, L. |
|
49. |
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16 |
1987 | Appel, V. |
|
50. |
European Journal of Marketing
1987 : VOL. 21:4, p. 7-19 |
1987 | Bennett, M. |
|
51. |
European Journal of Marketing
1986 : VOL. 20:9, p. 41-56 |
1986 | Tudor, B. A. |
|
52. |
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37 |
1985 | Pollay, R. W. |
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