search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 43-52 / 87
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43.
The increase in magazine ad readership.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39
 1988 Rossiter, J. R.
44.
The effectiveness of Chinese print advertisements in North America.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34
 1988 Okechuku, C.
Wang, G.
45.
The prevalence of question use in print advertising : headline strategies.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 18-25
 1988 Howard, D. J.
Barry, T. E.
46.
The search for information in newspaper advertising.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19
 1988 Bogart, L.
Stuart Tolley, B.
47.
Regional newspapers.
Market Intelligence
1988 : JAN, p. 99-112
 1988
48.
Controlling magazine circulation.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 17-23
 1987 Krishnan, R.
Soley, L.
49.
Editorial environment and advertising effectiveness.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16
 1987 Appel, V.
50.
Exact journals? English newsbooks in the civil war and interregnum.
European Journal of Marketing
1987 : VOL. 21:4, p. 7-19
 1987 Bennett, M.
51.
Retail trade advertising in the Leicester Journal and the Leicester Chronicle 1855-71.
European Journal of Marketing
1986 : VOL. 20:9, p. 41-56
 1986 Tudor, B. A.
52.
The subsiding sizzle : a descriptive history of print advertising, 1900-1980.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37
 1985 Pollay, R. W.
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