search query: @indexterm International marketing / total: 640
references: 44-53 / 640
« previous page | next page »
 titleyearauthor
44.
Comparative service quality: German and American ratings across service settings
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 875-881
 2002 Witkowski, T. H.
Wolfinbarger, M. F.
45.
International marketing research: a management briefing
Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 31-38
 2002 Davis, T.R.V.
Young, R.B.
46.
Toward a tradeoff model for international market selection
International Business Review
2002 : APR. VOL. 11:2, p. 165-192
 2002 Papadopoulos, N.
Chen, H.
Thomas, D.R.
47.
What was new in the 1980s? International retailing in Britain from 1850-1991
International Review of Retail, Distribution and Consumer Research
2002 : JAN, VOL. 12:1, p. 29-37
 2002 Godley, A.
48.
Consumer Perspectives on Standardization in International Advertising: A Student Sample
Journal of Advertising Research
2001 : SEP-OCT, VOL. 41:5, p. 53-62
 2001 Backhaus, K.
Muhlfeld, K.
Doorn, J. van
49.
International marketing managers' cultural sensitivity: relevance, training requrements and a pragmatic training concept
International Business Review
2001 : DEC, VOL. 10:6, p. 597-614
 2001 Holzmüller, H.H.
Stöttinger, B.
50.
Instituting the Marketing Concept in a Multinational Setting the Role of National Culture
Journal of the Academy of Marketing Science
2001 : SUMMER, VOL. 29:3, p. 255-275
 2001 Nakata, C.
Sivakumar, K.
51.
Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach
Journal of Marketing Management
2001 : FEB, VOL. 17:1-2, p. 105-136
 2001 Lotz, S. L.
Hu, M. Y.
52.
Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
European Journal of Marketing
2001 : VOL. 35:3-4, p. 414-427
 2001 Melewar, T. C.
Sounders, J.
Balmer, J. M. T.
53.
Strategien im internationalen Verlagsmarketing
Betriebswirtschaft
2001 : JUL-AUG, VOL. 61:4, p. 478-492
 2001 Schulte-Hillen, G.
Ganz, A.
Althans, J.
« previous page | next page »
SCIMA