search query: @indexterm Product testing / total: 58
references: 45-54 / 58
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title | year | author | ||
45. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1982 : APR, VOL. 34:4, p. 351-364 |
1982 | Tölle, K. |
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46. |
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42 |
1981 | Smead, R. J. WilcoX, J. B. Wilkes, R. E. |
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47. |
Business Horizons
1981 : JUL/AUG, VOL. 24:4, p. 69-75 |
1981 | Bushman, F. A. Robinson, R. |
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48. |
International Management
1981 : DEC, VOL. 36:12, p. 10-11, 13-14 |
1981 | Bickerstaffe, G. |
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49. |
Journal of the Market Research Society
1980 : JUL, VOL. 22:3, p. 181-191 |
1980 | Mauser, G. A. |
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50. |
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 84-90 |
1980 | Moskowitz, H. R. Jacobs, B. Firtle, N. |
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51. |
Journal of the Market Research Society
1980 : APR, VOL. 22:2, p. 115-139 |
1980 | Batsell, R. R. Wind, Y. |
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52. |
Revue Francaise du Marketing
1980 : JAN-MAR, 80, p. 131-134 |
1980 | Lapluie, G. |
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53. |
Journal of Business
1979 : JUL, VOL. 52:3, p. 429-434 |
1979 | Morgan, F. W. |
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54. |
Operations Research
1979 : MAR-APR, VOL. 27:2, p. 303-317 |
1979 | Wattanapanom, N. Shaw, L. |
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