search query: @indexterm ADVERTISING RESEARCH / total: 488
references: 47-56 / 488
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47.
Modeling the clickstream : implications for web-based advertising efforts
Marketing Science
2003 : VOL 22:4, p. 520-541
 2003 Chatterjee, P.
Hoffman, D. L.
Novak, T. P.
48.
The Influence of Level of Processing on Advertising Repetition Effects
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 371-382
 2003 Nordhielm, C. L.
49.
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 138-149
 2003 Janiszewski, C.
Noel, H.
Sawyer, A. G.
50.
On The Use of Time Expressions in Promoting Product Benefits The Metaphoric and the Literal
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 33-44
 2003 Spears, N.
51.
A Look at the Effects of Sponsored Content and Banner Advertising
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 17-32
 2003 Becker-Olsen, K. L.
52.
Associations between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements
Journal of Communication
2003 : SEP, VOL. 53:3, p. 512-526
 2003 Morgan, S. E.
53.
Die Rolle guter Argumente in der Werbung mit prominenten Testimonials
Unternehmung
2003 : VOL. 57:2, p. 115-133
 2003 Gierl, H.
54.
World War II poster campaigns: preaching frugality to American consumers
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 69-82
 2003 Witkowski, T. H.
55.
Brand morphing: implications for advertising theory and practice
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 59-68
 2003 Kates, S. M.
Goh, C.
56.
"Red time is me time": advertising, ambivalence, and women's magazines
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 35-45
 2003 Stevens, L.
Maclaran, P.
Brown, S.
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