search query: @indexterm BRAND CHOICE / total: 192
references: 48-57 / 192
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title | year | author | ||
48. |
Journal of the Operational Research Society
1998 : AUG, VOL. 49:8, p. 790-798 |
1998 | Baltas, G. Doyle, P. |
|
49. |
European Journal of Marketing
1998 : VOL. 32:5/6, p. 559-576 |
1998 | Kuusela, H. Spence, M. T. Kanto, A. J. |
|
50. |
International Journal of Research in Marketing
1998 : JUL, VOL. 15:3, p. 249-268 |
1998 | ||
51. |
Marketing & Menedzsment
1998 : VOL. 32:2, p. 51-58 |
1998 | Kollár, V. |
|
52. |
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.51-53 |
1998 | ||
53. |
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.33-39 |
1998 | Costa, C. |
|
54. |
Journal of Consumer Research
1997 : SEP, Vol. 24:2, p. 202-214 |
1997 | ||
55. |
Journal of Consumer Research
1997 : SEP, Vol. 24:2, p. 170-177 |
1997 | Wänke, M. Bohner, G. Jurkowitsch, A. |
|
56. |
Holland Management Review
1997 : 57, p. 71-77 |
1997 | Mosmans, A.P. Vorst, R.R.R. van der |
|
57. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 27-31 |
1997 | Broadbent, S. Spittler, J. Z. Lynch, K. |
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