search query: @journal_id 794 / total: 218
references: 49-58 / 218
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49.
Preliminary Metric Investigations into the Nature of the "Postmodern Consumer"
Marketing Letters
2001 : VOL. 12:2, p. 189-203
 2001 Firat, A. F.
Shultz, C. J. II
50.
Hypotheses in Marketing Science: Literature Review and Publication Audit
Marketing Letters
2001 : VOL. 12:2, p. 171-188
 2001 Armstrong, J. S.
Brodie, R. J.
Parsons, A. G.
51.
Meta-analysis in marketing when studies contain multiple measurements
Marketing Letters
2001 : VOL. 12:2, p. 157-170
 2001 Bijmolt, T. H. A.
Pieters, R. G. M.
52.
Framing Effects in Risk Perceptions of AIDS
Marketing Letters
2001 : VOL. 12:2, p. 145-156
 2001 Raghubir, P.
Menon, G.
53.
Does Greater Amount of Information Always Bolster Attitudinal Resistance?
Marketing Letters
2001 : VOL. 12:2, p. 131-144
 2001 Muthukrishnan, A. V.
Pham, M. T.
Mungale, A.
54.
Cumulative Discrete Choice
Marketing Letters
2001 : VOL. 12:2, p. 119-130
 2001 Gilboa, I.
Pazgal, A.
55.
Experts and amateurs: the role of experience in Internet auctions
Marketing Letters
2000 : NOV, VOL. 11:4, p. 363-374
 2000 Wilcox, R.
56.
Survey accuracy as a function of usage rate
Marketing Letters
2000 : NOV, VOL. 11:4, p. 335-348
 2000 Hu, M.
Toh, R.
Lee, E.
57.
Exploratory analysis using parallel coordinate systems: data visualization in N-dimensions
Marketing Letters
2000 : NOV, VOL. 11:4, p. 323-334
 2000 Klemz, B.
Dunne, P.
58.
On the origin and distinctness of skepticism toward advertising
Marketing Letters
2000 : NOV, VOL. 11:4, p. 311-322
 2000 Obermiller, C.
Spangenberg, E.
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