search query: @author DeSarbo, W. / total: 9
references: 5-9 / 9
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5.
Market segmentation with choice-based conjoint analysis
Marketing Letters
1995 : APR, VOL. 6:2, p. 137-148
 1995 DeSarbo, W.
Ramaswamy, V.
Cohen, S.
6.
CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 7-20
 1994 DeSarbo, W.
Ramaswamy, V.
7.
A disaggregate negative binominal regression procedure for count data analysis
Management Science
1994 : MAR, VOL. 40:3, p. 405-417
 1994 Ramaswamy, V.
Anderson, E.
DeSarbo, W.
8.
A latent class binominal logit methodology for the analysis of paired comparison choice data: an application reinvestigating the determinants of perceived risk
Decision Sciences
1993 : NOV-DEC, VOL. 24:6, p. 1157-1170
 1993 Wedel, M.
DeSarbo, W.
9.
SCULPTURE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data
Journal of Marketing Research
1990 : NOV, VOL. 27, p.418-427
 1990 Ramaswamy, V.
DeSarbo, W.
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