search query: @author Evans, K. R. / total: 6
references: 5-6 / 6
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5.
A theoretical model of consumer negotiated pricing : an orientation perspective.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 58-73
 1987 Evans, K. R.
Beltramini, R. F.
6.
Measures used to evaluate industrial marketing activities.
Industrial Marketing Management
1982 : OCT, VOL. 11:4, p. 269-274
 1982 Jackson, D. M.
Ostrom, L. L.
Evans, K. R.
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