search query: @author Gronroos, C. / total: 6
references: 5-6 / 6
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5.
An applied service marketing theory.
European Journal of Marketing
1982 : VOL. 16:7, p. 30-41
 1982 Gronroos, C.
6.
Designing a long range marketing strategy for services.
Long Range Planning
1980 : APR, VOL. 28:3, p. 36-42
 1980 Gronroos, C.
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