search query: @indexterm METRICATION / total: 6
references: 5-6 / 6
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5.
Modeling Distance Structures in Consumer Research: Scale Versus Order in Validity Assessment
Journal of Consumer Research
1990 : MAR, VOL. 16, p.479-489
 1990 Denison, D.
Fornell, C.
6.
Marketers make a metric muddle.
Marketing
1978 : MAR p.75-76,78
 1978 Irving, M.
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