search query: @journal_id 573 / total: 525
references: 5-14 / 525
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5.
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 195-204
 2011 Brown, B. P. (et al.)
6.
Agent-based modeling in marketing: Guidelines for rigor
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 181-193
 2011 Rand, W.
Rust, R. T.
7.
Willingness to pay for organic products: Differences between virtue and vice foods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 167-180
 2011 Doorn, J. van
Verhoef, P. C.
8.
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 367-377
 2011 Leenders, M.A.A.M.
Eliashberg, J.
9.
Rise and fall of stars: investigating the evolution of star status in professional team sports
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 352-366
 2011 Yang, Y.
Shi, M.
10.
Branding in a global marketplace: the mediating effects of quality and self-identity brand signals
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351
 2011 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
11.
Customer reactions to acquirer-dominant mergers and acquisitions
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 332-341
 2011 Thorbjørnsen, H.
Dahlén, M.
12.
Investigating the immediate and long-term effects of job stressors on frontline service employees
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 319-331
 2011 Whiting, A.
Donthub, N.
Baker, A.M.
13.
New product pricing strategy under customer asymmetric anchoring
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 309-318
 2011 Park, J.H.
MacLachlan, D.L.
Love, E.
14.
The global entry of new pharmaceuticals: a joint investigation of launch window and price
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 295-308
 2011 Verniers, I.
Stremersch, S.
Croux, C.
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