search query: @indexterm brand names / total: 212
references: 52-61 / 212
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52.
The extension of enterprise brands (original in Chinese)
Journal of Zhongnan University of Finance and Economics (c)
1999 : 1, p.110-111
 1999 Zhang, Weinian
Li, Jichun
53.
Gestion de marcas para el proximo milenio.
Harvard-Deusto Marketing & Ventas
1999 : JAN-FEB, 30, p. 26-30
 1999 Bell, J.
54.
Studies of support system of commercial enterprises' brand name strategy (original in Chinese)
Commercial Economy and Management (c)
1998 : 4, p.30-34
 1998 Zhong, Yugan
55.
Three bases for creating China's brand names: concurrently talking about the internationalization of China's brand names (original in Chinese)
Commercial Economy and Management (c)
1998 : 4, p.35-38
 1998 Hui, Guangping
Yan, Zhijun
56.
A study on the relationship between diversified operation strategy and brand strategy (original in Chinese)
Theory and Practice of Finance and Economics (c)
1998 : 5, p.83-84
 1998 Shen, Ke
Yang, Weiwen
57.
The effects of store name, brand name and price discounts on consumers' evaluations and purchase intentions
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 331-352
 1998 Grewal, D.
58.
On the macro countermeasures for developing brand names in Shanghai (original in Chinese)
Study of Finance and Economics (c)
1998 : 7, p.45-48
 1998 Yan, Guanghua
Zhang, Haitao
59.
A travel through national brand names in consumption market of China (original in Chinese)
Global Market Information Guide (c)
1998 : 5, p.11-12
 1998
60.
"China brandname" crisis and brandname development strategy (original in Chinese)
Economic Problems (c)
1998 : 6, p.22-24
 1998 Zhang, Fengliang
61.
Marken im Tanz der Elefanten.
Absatzwirtschaft
1998 : JUL, p. 28-29, 32
 1998 Altschul, K.
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