search query: @indexterm PHARMACEUTICAL INDUSTRY / total: 673
references: 54-63 / 673
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54.
The evolution of the phar maceutical-biotechnology industry
Business history
2008 : SEP, VOL. 50:5, p. 583-601
 2008 Gottinger, H-W.
Umali, C.L.
55.
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Journal of Advertising Research
2008 : SEP, VOL 48:3 p. 450-464
 2008 Reast, J.
Palihawadana, D.
Shabbir, H.
56.
Heedful interrelating, knowledge sharing, and new drug development
Journal of Knowledge Management
2008 : VOL. 12:3, p. 127-140
 2008 Styhre, A. (et al.)
57.
Direct-to-consumer advertising and its effect on prescription requests
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 42-56
 2008 Hausman, A.
58.
Public responses to direct-to-consumer advertising of prescription drugs
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 30-41
 2008 Yuan, S.
59.
Stakeholder theory: antidote to a drug company's market health? A case study of Synthroid
Journal of communication management
2008 : VOL. 12:1, p. 5-17
 2008 Plowman, K.D.
Ostrom-Blonigen, J.
Bornsen, S.
60.
Performance effects of imitative entry
Strategic Management Journal
2008 : AUG, VOL. 29:8, p. 797-817
 2008 Ethiraj, S.K.
Zhu, D.H.
61.
Organizational characteristics as prescriptive factors of knowledge management initiatives
Journal of Knowledge Management
2008 : VOL. 12:1, p. 21-36
 2008 Magnier-Watanabe, R.
Senoo, D.
62.
Consumer responses towards non-prescription and prescription drug advertising in the US and Germany
International Journal of Advertising
2008 : VOL. 27:1 p. 99-131
 2008 Diehl, S.
Mueller, B.
Terlutter, R.
63.
Truthfulness and business
Journal of Business Ethics
2008 : APR/MAY, VOL. 79:1-2, p. 21-28
 2008 Radoilska, L.
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