search query: @indexterm STATISTICAL METHODS / total: 745
references: 54-63 / 745
« previous page | next page »
 titleyearauthor
54.
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 83-95
 2002 Edwards, S.M.
Li, H.
Lee, J-H.
55.
Choosing the right mix of on-line affiliates: How do you select the best?
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 69-81
 2002 Papatla, P.
Bhatnagar, A.
56.
Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 59-67
 2002 Shen, F.
57.
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 43-57
 2002 Li, H.
Daugherty, T.
Biocca, F.
58.
Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 29-42
 2002 McMillan, S.J.
Hwang, J-S.
59.
Managing the power of curiosity for effective web advertising strategies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 1-14
 2002 Menon, S.
Soman, D.
60.
Corporate diversification: a universal construct across international boundaries?
Journal of Asia-Pacific Business
2002 : VOL. 4:3, p. 27-51
 2002 Hall, E.H. Jr.
Lee, J.
61.
Formal organizational initiatives and informal workplace practices: Links to work-family conflict and job-related outcomes
Journal of Management
2002 : VOL. 28:6, p. 787-810
 2002 Anderson, S.E.
Coffey, B.S.
Byerly, R.T.
62.
Women and racial minorities in the boardroom: How do directors differ?
Journal of Management
2002 : VOL. 28:6, p. 747-763
 2002 Hillman, A.J.
Cannella, A.A. Jr.
Harris, I.C.
63.
Executives' perceptions of uncertainty sources: A numerical taxonomy and underlying dimensions
Journal of Management
2002 : VOL. 28:6, p. 725-746
 2002 Priem, R.L.
Love, L.G.
Shaffer, M.A.
« previous page | next page »
SCIMA