search query: @journal_id 1668 / total: 273
references: 55-64 / 273
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55.
The effect of product placement in computer games on brand attitude and recall
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438
 2009 Mackay, T. (et al.)
56.
Editorial: The six principles of digital advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 411-418
 2009 Taylor, C.R.
57.
Editorial, Product placement: a hot topic gets hotter
International Journal of Advertising
2009 : VOL. 28:5, p. 753-756
 2009 Taylor, C.R.
58.
The role of confidence in attitude-intention and beliefs-attitude relationships
International Journal of Advertising
2009 : VOL. 28:5, p. 863-880
 2009 Bergkvist, L.
59.
Memory and perception of brand mentions and placement of brands in songs
International Journal of Advertising
2009 : VOL. 28:5, p. 807- 842
 2009 Delattre, E.
Colovic, A.
60.
Product placement in entertainment media
International Journal of Advertising
2009 : VOL. 28:5, p. 783-806
 2009 Chang, S.
Newell, J.
Salmon, C.T.
61.
Today's practice of brand placement and the industry behind it
International Journal of Advertising
2009 : VOL. 28:5, p. 761-782
 2009 Smit, E.
Reijmersdal, E. van
Neijens, P.
62.
Soft drink advertising and consumption in the United States 1984-2007
International Journal of Advertising
2009 : VOL. 28:2, p. 351-367
 2009 Wilcox, G.B.
Kamal, S.
Gangadharbatla, H.
63.
The informative and persuasive components of pharmaceutical promotion
International Journal of Advertising
2009 : VOL. 28:2, p. 313-349
 2009 Rod, M.
Saunders, S.
64.
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
International Journal of Advertising
2009 : VOL. 28:2, p. 287-312
 2009 McQuarrie, E.F.
Mick, D.G.
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