search query: @indexterm BRAND CHOICE / total: 192
references: 56-65 / 192
« previous page | next page »
 titleyearauthor
56.
Het merk als strategisch referentiepunt.
Holland Management Review
1997 : 57, p. 71-77
 1997 Mosmans, A.P.
Vorst, R.R.R. van der
57.
Building better TV schedules: New light from the single source
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 27-31
 1997 Broadbent, S.
Spittler, J. Z.
Lynch, K.
58.
What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice
International Journal of Research in Marketing
1997 : MAY, VOL. 14:2, p. 125-145
 1997 Thelen, E.
Woodside, A.
59.
Choice in computer-mediated environments
Marketing Letters
1997 : JUL, VOL. 8:3, p. 287-296
 1997
60.
Using the value equation to evaluate campaign effectiveness
Journal of Advertising Research
1997 : MAY-JUN, 37:3, p. 80-85
 1997 Neal, W. D.
Bathe, S.
61.
Consumers' Use of Alternative Information Sources in Inference Generation: A Replication Study
Journal of Business Research
1997 : JUL, Vol. 39:3, p. 257-269
 1997 Lee, D. H.
Olshavsky, R. W.
62.
Assessing the Competitive Impact of Type , Timing, Frequency, and Magnitude of Retail Promotions
Journal of Business Research
1997 : SEP, Vol. 40:1, p. 1-13
 1997 Kumar, V.
Pereira, A.
63.
Ein dynamisches Modell der optimalen Produktsicherheit im Duopol
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:5, p. 437-448
 1997 Hempelmann, B.
64.
The effect of common features on brand choice: moderating role of attribute importance
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 304-311
 1997 Chernev, A.
65.
A model of consumer choice for national vs private label brands
Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995
 1997 Baltas, G.
Doyle, P.
Dyson, P.
« previous page | next page »
SCIMA