search query: @indexterm MARKETING MODELS / total: 446
references: 56-65 / 446
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56.
Der Wert wissenschaftlicher Erkenntnisse am Beispiel von Marketing-Fallstudien.
Markt
1993 : VOL. 32:3, p. 118-124
 1993 Geyer, A.
57.
A modeling framework for coordinating promotion and production decisions within a firm
Management Science
1993 : FEB, VOL. 39:2, p. 191-203
 1993 Sogomonian, A.G.
Tang, C.S.
58.
The pitfalls of niche marketing
Journal of Business Strategy
1992 : APR, VOL. 13:2, p.29-32
 1992 Raynor, M. E.
59.
Marketing territorial: de la pratigue a la theorie = Territorial marketing: from practice to theory
Revue Francaise du Marketing
1992 : /1 NO. 136, p.41-52
 1992 Flipo, J-P.
Texier, L.
60.
Des marketing en mouvement, vers un neo-marketing = The development of marketing toward post-modernism
Revue Francaise du Marketing
1992 : /1 NO. 136, p. 5-27
 1992 Badot, O.
Cova, B.
61.
Explaining advertising intensity at the firm level: the Belgian case.
Revue d'Economie Industrielle
1992 : APR-JUN, 60, p.42-52
 1992 Pelsmacker, P. de
Jegers, M.
Proost, J.
62.
Classifying early product life cycle forms via a diffusion model: problems and prospects
International Journal of Research in Marketing
1992 : DEC, VOL. 9:4, p. 345-352
 1992 Balasubramanian, S.
Ghosh, A.
63.
Un modelo de planificacion estrategica de marketing
Esic Market
1992 : APR-JUN, 76, p. 3-21
 1992 Serrano Gomez, F.
Ros Padilla, M. del M.
64.
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models.
Management Science
1992 : JAN, VOL. 38:1, p. 75-86
 1992 Choi, S. C.
Despardo, W. S.
Harker, P. T.
65.
Turbo marketing through time compression
Journal of Business Strategy
1991 : SEP-OCT, VOL. 12:5, p.24-29
 1991 Kotler, Ph.
Stonich, P. J.
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