search query: @journal_id 128 / total: 433
references: 58-67 / 433
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58.
The trade-off model and its extensions
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 6-20
 1997 Westwood, D.
Lunn, T.
Beazley, D.
59.
Designing advertising research for marketing decisions
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 525-548
 1996 Twyman, W.
60.
Linguistic coding: a new solution
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 505-524
 1996 McDonald, C.
61.
Evaluating community preferences
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 481-504
 1996 Hoinville, G.
62.
Some observations on, and developments in, the analysis of multivariate survey data
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 447-472
 1996 Inglis, J.
Johnson, D.
63.
Towards an integrated theory of consumer behavior
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 395-428
 1996 Ehrenberg, A.
64.
The paradox of memory in market research
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 383-394
 1996 Durant, H.
Simmons, M.
65.
Some considerations affecting the use of factor analysis
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 369-382
 1996 Rothman, J.
66.
The use of consumer panels for brand share prediction
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 341-368
 1996 Parfitt, J.
Collins, B.
67.
Commonsense in qualitative research
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 329-340
 1996 Sampson, P.
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