search query: @author Bass, F. M. / total: 17
references: 6-15 / 17
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title | year | author | ||
6. |
Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 66-77 |
1992 | Norton, J. A. Bass, F. M. |
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7. |
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 1-26 |
1990 | Mahajan, V. Muller, E. Bass, F. M. |
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8. |
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 336-350 |
1989 | Jamieson, L. F. Bass, F. M. |
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9. |
International Journal of Research in Marketing
1989 : SEP, VOL. 6:1, p. 1-11 |
1989 | Jain, D. C. Bass, F. M. |
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10. |
Management Science
1987 : SEP, VOL. 33:9, p. 1069-1086 |
1987 | Norton, J. A. Bass, F. M. |
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11. |
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 283-296 |
1985 | Rao, R. C. Bass, F. M. |
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12. |
Management Science
1983 : JAN, VOL. 29:1, p. 1-11 |
1983 | Bass, F. M. Leone, R. P. |
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13. |
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 486-497 |
1980 | Bass, F. M. Pilon, T. L. |
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14. |
Journal of Business
1980 : JUL, VOL. 53:3 Part 2, p. S51-S78 |
1980 | Bass, F. M. |
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15. |
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 383-384 |
1980 | Bass, F. M. |
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