search query: @author Bonoma, T. V. / total: 16
references: 6-15 / 16
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6.
Evaluating market segmentation approaches.
Industrial Marketing Management
1984 : OCT, VOL. 13:4, p. 257-268
 1984 Bonoma, T. V.
Shapiro, B. P.
7.
How to segment industrial markets.
Harvard Business Review
1984 : MAY-JUN, VOL. 62:3, p. 104-110
 1984 Shapiro, B. P.
Bonoma, T. V.
8.
Making your marketing strategy work.
Harvard Business Review
1984 : MAR-APR, VOL. 62:2, p. 69-76
 1984 Bonoma, T. V.
9.
Get more out of your trade shows.
Harvard Business Review
1983 : JAN/FEB, VOL. 61:1, p. 75-83
 1983 Bonoma, T. V.
10.
Major sales : who really does the buying?
Harvard Business Review
1982 : MAY-JUN, VOL. 60:3, p. 111-119
 1982 Bonoma, T. V.
11.
The buying center : structure and interaction patterns.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 143-156
 1981 Johnston, W. J.
Bonoma, T. V.
12.
Purchase process for capital equipment and services.
Industrial Marketing Management
1981 : OCT, VOL. 10:4, p. 252-264
 1981 Johnston, W. J.
Bonoma, T. V.
13.
Market success can breed `marketing inertia`.
Harvard Business Review
1981 : SEP-OCT, VOL. 59:5, p. 115-121
 1981 Bonoma, T. V.
14.
Decision making under uncertainty: a direct measurement approach.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 177-191
 1979 Bonoma, T. V.
Johnston, W. J.
15.
Management and the type 11 error.
Business Horizons
1978 : AUG, VOL. 21:4, p. 61-67
 1978 Bonoma, T. V.
Slevin, D. P.
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