search query: @author Iyer, G. / total: 7
references: 6-7 / 7
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6.
Coordinating channels under price and nonprice competition
Marketing Science
1998 : VOL. 17:4, p. 338-355
 1998 Iyer, G.
7.
Comparative marketing: an interdisciplinary framework for institutional analysis
Journal of International Business Studies
1997 : THIRD QUARTER, VOL. 28:3, p. 531-562
 1997 Iyer, G.
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