search query: @author Mackenzie, S. B. / total: 9
references: 6-9 / 9
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6.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
7.
A structural equations analysis of the impact of price promotions on store performance.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 51-63
 1988 Walters, R. G.
MacKenzie, S. B.
8.
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143
 1986 MacKenzie, S. B.
Lutz, R. J.
Belch, G. E.
9.
The role of attention in mediating the effect of advertising on attribute importance.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 174-195
 1986 MacKenzie, S. B.
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