search query: @author Winer, R. / total: 7
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6.
Empirical generalizations from reference price research
Marketing Science
1995 : VOL. 14:3/2-2, p. G161-G169
 1995 Kalyanaram, G.
Winer, R.
7.
When worlds collide: the implication of panel data-based choice models for consumer behavior in sequential choice problems
Marketing Letters
1994 : OCT, VOL. 5:4, p. 383-394
 1994 Winer, R.
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