search query: @indexterm BRAND CHOICE / total: 192
references: 61-70 / 192
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61.
Consumers' Use of Alternative Information Sources in Inference Generation: A Replication Study
Journal of Business Research
1997 : JUL, Vol. 39:3, p. 257-269
 1997 Lee, D. H.
Olshavsky, R. W.
62.
Assessing the Competitive Impact of Type , Timing, Frequency, and Magnitude of Retail Promotions
Journal of Business Research
1997 : SEP, Vol. 40:1, p. 1-13
 1997 Kumar, V.
Pereira, A.
63.
Ein dynamisches Modell der optimalen Produktsicherheit im Duopol
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:5, p. 437-448
 1997 Hempelmann, B.
64.
The effect of common features on brand choice: moderating role of attribute importance
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 304-311
 1997 Chernev, A.
65.
A model of consumer choice for national vs private label brands
Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995
 1997 Baltas, G.
Doyle, P.
Dyson, P.
66.
Loyalität zur Marke und zum Geschäft. Marken-Dialog 1997
Markenartikel
1997 : VOL. 59:1, p. 27-29
 1997
67.
Treue muss immer wieder neu erkämpt werden. Marken-Dialog 1997
Markenartikel
1997 : VOL. 59:1, p. 23-24, 26
 1997
68.
Consumption situations and the effects of brand image on consumers' brand evaluations
Psychology & Marketing
1997 : JAN, VOL. 14:1, p. 49-70
 1997 Graeff, T. R.
69.
The effect of package coupons on brand choice: An epilogue on profits
Marketing Science
1996 : VOL: 15:2, p. 192-203
 1996 Dhar, S. K.
Morrison, D. G.
Raju, J. S.
70.
Modeling preference and structural heterogeneity in consumer choice
Marketing Science
1996 : VOL. 15:2, p. 152-172
 1996 Kamakura, W. A.
Kim, B.-D.
Lee, J.
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