search query: @indexterm GLOBAL MARKETING / total: 132
references: 66-75 / 132
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66.
The founding of specialist firms in a global fragmenting industry
Journal of International Business Studies
1996 : VOL. 27:1, p. 27-42
 1996 Mascarenhas, B.
67.
Building a truly global organization? ABB and the problems of integrating a multi-domestic enterprise
Scandinavian Journal of Management
1996 : JUN, VOL. 12:2, p. 123-137
 1996 Berggren, C.
68.
Divided by a common language: diversity and deception in the world of global marketing
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 105-122
 1996 Goodyear, M.
69.
From Language Learner to Multicultural Manager
European Management Journal
1996 : VOL. 14:3, p. 315-320
 1996 Shanahan, D.
70.
ICL looks back in languor.
Management Today
1996 : JUL, 7, p. 60-62, 64
 1996 Jebb, F.
71.
Unilever changes its formula.
Management Today
1996 : JUL, 7, p. 44-48
 1996 Lorenz, A.
72.
Wieviel Marktmacht braucht ein Zulieferer? *KEIPER RECARO
Absatzwirtschaft
1996 : JUN, p. 14-16, 18
 1996 Moll, P. P.
Stippel, P.
73.
Der Erfolg der Champions: Der Weg zur Weltmarktführerschaft.
Absatzwirtschaft
1996 : APR, p. 106-108, 110, 112, 114, 116, 118
 1996 Simon, H.
74.
Global quality management : a research focus.
Decision Sciences
1995 : SEP/OCT, VOL. 26:5, p. 561-568
 1995 Kim, K. Y.
Chang, D. R.
75.
Formulating adaptive marketing strategies in a global industry
International Marketing Review
1995 : VOL. 12:6, p. 5-18
 1995 Chang, T.-L.
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