search query: @indexterm Brand names / total: 212
references: 67-76 / 212
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67.
Brand names-new growth point of foreign trade (original in Chinese)
International Economics and Trade Research (c)
1997 : 2, p.67-70
 1997 Zhao, Guangchen
68.
Observations: Creating effective brand names: A study of the naming process
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 67-75
 1997 Kohli, C.
LaBahn, D. W.
69.
Wenn der Name lügt, geht die Marke kaputt
Markenartikel
1997 : VOL. 59:1, p. 32-34, 36-37
 1997 Bugdahl, V.
70.
Generic entry and the pricing of pharmaceuticals
Journal of Economics & Management Strategy
1997 : SPRING, VOL. 6:1, p. 75-90
 1997 Frank, R. G.
Salkever, D. S.
71.
The creation and protection of China's famous brands under the condition of export-oriented economy (original in Chinese)
China Industrial Economy (c)
1996 : 10, p.18-22
 1996 Lu, Juan
72.
The development trends of world clothing trade and creating China's branded products (original in Chinese)
Economic Management (c)
1996 : 8, p.52-54
 1996 Gu, Qiang
73.
Price premia to name brands : an empirical analysis
Journal of Industrial Economics
1996 : DEC, VOL. 44:4, p. 377-388
 1996 Wiggins, S. N.
Raboy, D. G.
74.
Das E-Klasse-Urteil (Urteil vom 19.6.1996, Nr. 2/6023/95)
Markenartikel
1996 : VOL. 58:9, p. 439-441
 1996 LG Frankfurt,
75.
Ein Jeans-Hersteller räumt auf: Produktpiraterie. !Piracy
Absatzwirtschaft
1996 : JUN, p. 62-65
 1996 Rominski, D.
76.
Kommunikationswert und Markenführung
Markenartikel
1996 : VOL. 58:7, p. 300-302
 1996 Brandmeyer, K.
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