search query: @indexterm new products / total: 1069
references: 674-683 / 1069
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674.
Diffusionsforschung im praktischen Einsatz. (!Market penetration)
Marketing: Zeitschrift fur Forschung und Praxis
1988 : MAY, VOL. 10:2, p. 102-110
 1988 Gierl, H.
675.
DIFFSTRAT : An analytical procedure for generating optimal new product concepts for a differentiated-type strategy.
European Journal of Operational Research
1988 : JUL, VOL. 36:1, p. 50-65
 1988 Sudharshan, D.
May, J. H.
Gruca, T.
676.
New product preannouncing behavior : a market signaling study.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 282-292
 1988 Eliashberg, J.
Robertson, T. S.
677.
New product success & failure: three case studies.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 103-109
 1988 Davis, J. S.
678.
The role of change agents in new product adoption: a case study.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 95-102
 1988 Harrer, B. J.
Weijo, R. O.
Hattrup, M. P.
679.
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations.
Management Science
1988 : JAN, VOL. 34:1, p. 119-130
 1988 Dockner, E.
Jorgensen, S.
680.
Forecasting with a Repeat Purchase Diffusion model.
Management Science
1988 : JUN, VOL. 34:6, p. 734-752
 1988 Rao, A. G.
Yamada, M.
681.
Organizing for new product development.
Journal of Business Strategy
1988 : JUL-AUG, VOL. 9:4, p. 34-38
 1988 Bart, C. K.
682.
Strategies for product cannibalism.
Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 9-26
 1988 Reavis Conner, K.
683.
Laddering theory, method, analysis, and interpretation.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 11-31
 1988 Reynolds, T. J.
Gutman, J.
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