search query: @author Chao, P. / total: 9
references: 7-9 / 9
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7.
The impact of country affiliation on the creditability of product attribute claims.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 35-41
 1989 Chao, P.
8.
Export and reverse investment : strategic implications for newly industrialized countries.
Journal of International Business Studies
1989 : SPRING, VOL. 20:1, p. 75-91
 1989 Chao, P.
9.
Image variables in multi-attribute product evaluations : country-of-origin effects.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 694-699
 1984 Erickson, G. M.
Johansson, J. K.
Chao, P.
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