search query: @author Hisrich, R. D. / total: 8
references: 7-8 / 8
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7.
Executive advertisers' views of comparison advertising.
Sloan Management Review
1983 : FALL, VOL. 25:1, p. 39-50
 1983 Hisrich, R. D.
8.
East-West trade : the view from the United States.
Journal of International Business Studies
1981 : WINTER, VOL. 12:3, p. 109-121
 1981 Hisrich, R. D.
Peters, M. P.
Weinstein, A. K.
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