search query: @indexterm marketing profitability / total: 50
references: 7-16 / 50
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7.
Variety seeking, purchase timing, and the "lightning bolt" brand choice model.
Management Science
1999 : APR, VOL. 45:4, p. 486-498
 1999 Chintagunta, P. K.
8.
Messeauftritt: Seriöse Information - faszinierendes Umfeld. *HILGER UND KERN
Absatzwirtschaft
1993 : AUG, p. 56-58
 1993 Schoepper, P.
9.
Markenwertmessung durch Indikatoren für den Markterfolg.
Markenartikel
1993 : MAR, VOL. 55:3, p. 127-130
 1993 Franzen, O.
10.
Explaining advertising intensity at the firm level: the Belgian case.
Revue d'Economie Industrielle
1992 : APR-JUN, 60, p.42-52
 1992 Pelsmacker, P. de
Jegers, M.
Proost, J.
11.
Some exploratory models for assessing small firms' marketing performance (a qualitative approach): Some case histories
European Journal of Marketing
1990 : VOL. 24:11, p. 29-43
 1990 Carson, D.
12.
Some exploratory models for assessing small firms' marketing performance (a qualitative approach): The marketing models
European Journal of Marketing
1990 : VOL. 24:11, p. 17-28
 1990 Carson, D.
13.
Some exploratory models for assessing small firms' marketing performance (a qualitative approach): Marketing technology transfer
European Journal of Marketing
1990 : VOL. 24:11, p. 13-16
 1990 Carson, D.
14.
The ESOMAR Annual Market Study: The State of Marketing Research
Marketing and Research Today
1990 : NOV, VOL. 18, p.235-238
 1990 Oostveen, J.
Pilling, J.
15.
Value gaps-who is right? - the raiders, the market or the managers?
Long Range Planning
1990 : AUG, VOL. 23:4, p. 20-34
 1990 Young, D.
Sutcliffe, B.
16.
Going down fighting
Business
1990 : NOV, p. 162-166
 1990 Purkiss, A.
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