search query: @indexterm Mass communication / total: 107
references: 73-82 / 107
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title | year | author | ||
73. |
Betriebswirtschaft
1989 : SEP-OCT, VOL. 49:5, p. 563-576 |
1989 | Bea, F. X. Fix, O. Koetzle, A. |
|
74. |
International Journal of Research in Marketing
1988 : VOOL. 4:4, p. 331-347 |
1988 | Fouquier, E. |
|
75. |
Sociology (London)
1988 : AUG, VOL. 22:3, p. 359-383 |
1988 | Thompson, J. B. |
|
76. |
Betriebswirtschaft
1987 : MAY/JUN, VOL. 47:3, p. 257-264 |
1987 | Kroeber-Riel, W. |
|
77. |
Economisch Statistische Berichte
1987 : OCT 7, VOL. 72:3626, p. 948-951 |
1987 | Smits, J. P. Verveld, C. M. |
|
78. |
Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 265-278 |
1987 | Buck, S. |
|
79. |
Management Today
1987 : MAY, p. 76-78 |
1987 | Worcester, R. |
|
80. |
Expansion
1986 : JUL 4, 289, p. 26-33 |
1986 | Alexandre, R. |
|
81. |
Marketing: Zeitschrift fur Forschung und Praxis
1984 : AUG, VOL. 6:3, p. 166-168, 170-174 |
1984 | Trommsdorff, V. |
|
82. |
Revue Francaise du Marketing
1983 : NOV-DEC, 96, p. 69-82 |
1983 | Michalowska, A. Servant, D. |
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