search query: @author DeSarbo, W. / total: 9
references: 8-9 / 9
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title | year | author | ||
8. |
Decision Sciences
1993 : NOV-DEC, VOL. 24:6, p. 1157-1170 |
1993 | Wedel, M. DeSarbo, W. |
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9. |
Journal of Marketing Research
1990 : NOV, VOL. 27, p.418-427 |
1990 | Ramaswamy, V. DeSarbo, W. |
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