search query: @author Rossiter, J. R. / total: 9
references: 8-9 / 9
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8.
Predicting Starch scores.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 63-68
 1981 Rossiter, J. R.
9.
Does TV advertising affect children?
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 49-53
 1979 Rossiter, J. R.
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