search query: @indexterm BRAND NAMES / total: 212
references: 8-17 / 212
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8.
The influence of retail management's use of social power on corporate ethical values, employee commitment and performance
Journal of Business Ethics
2010 : DEC, VOL. 97:3, p. 341-363
 2010 Biong, H.
Nygaard, A.
Silkoset, R.
9.
Editorial: The multi-cultural mandate
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p. 227-228
 2010 Precourt, G. (editor)
10.
Alliances between brands and social causes: the influence of company credibility on social responsibility image
Journal of Business Ethics
2010 : OCT, VOL. 96:2, p. 169-186
 2010 Alcaniz, E.B.
Caceres, R.C.
Curras, R.
11.
The shared management and ownership of corporate brands: the case of Hilton
Journal of General Management
2009 : SUMMER, VOL. 34:4 p. 15-37
 2009 Balmer, J. M. T.
Thomson, I.
12.
The influence of brand levels and associations on purchase intent
Journal of General Management
2009 : AUTUMN, VOL. 35:1 p. 19-34
 2009 Hopkins C. D. (et al.),
13.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
14.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
15.
Measuring brand strategy: Can brand equity and brand score be a tool to measure the effectiveness of strategy?
Journal of Strategic Marketing
2009 : DEC, VOL 17:6, p. 487-497
 2009 Srivastava, R.K.
16.
Brand placement in novels: A test of the generation effect
International Journal of Advertising
2008 : VOL. 27:4, p. 495-509
 2008 Brennan, I.
17.
How risky are brand licensing strategies in view of customer perceptions and reactions?
Journal of General Management
2008 : SPRING, VOL. 33:3, p. 31-52
 2008 Wiedmann, K-P.
Ludewig, D.
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