search query: @indexterm BRAND CHOICE / total: 192
references: 82-91 / 192
« previous page | next page »
 titleyearauthor
82.
Berücksichtigung von Kaufvergangenheiten bei der Markenwahl.
Markt
1994 : VOL. 33:2, p. 80-87
 1994 Decker, R.
Gaul, W.
Röhle, M.
83.
Capitalizar el valor de la marca.
Harvard-Deusto Business Review
1994 : 61, p. 62-76
 1994 Aaker, D. A.
Alvarez del Blanco, R. M.
84.
Contextual and temporal components of reference price
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 22-34
 1994 Rajendran, K.
Tellis, G.
85.
Le capital de marque. Perspectives et elements d'application dans le domaine des etudes marketing.
Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.129-142
 1993 Guillaume, L.
86.
Handel 2003: Discountwelle überrollt Europa.
Absatzwirtschaft
1993 : MAY, p. 50-61
 1993 Löhmer, M.
87.
Integrating the Dirichlet-Multinomial and multinomial Logit models of brand choice
Marketing Letters
1993 : APR, VOL. 4:2, p. 99-112
 1993 Fader, P.
88.
Order-of-entry effects on consumer memory and judgment: an information integration perspective
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357
 1992 Kardes, F.R.
Kalyanaram, G.
89.
Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments
Journal of Consumer Research
1992 : JUNE, VOL.19, p.71-82
 1992 Burke, R.
Harlam, B.
Kahn, B.
90.
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 387-400
 1992 Krishnamurthi, L.
Mazumdar, T.
Raj, S.P.
91.
Pheripheral Persuasion and Brand Choice
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 226-239
 1992 Miniard, P.W.
Sirdeshmukh, D.
Innis, D.E.
« previous page | next page »
SCIMA