search query: @indexterm Media research / total: 210
references: 83-92 / 210
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83.
Kundenzeitschriften - kommunikation für Pioniere
Markenartikel
1999 : VOL. 61:6, p. 32-39
 1999 Dietrich, F.
84.
Regional advertising expenditure and media share
International Journal of Advertising
1999 : VOL. 18:2, p. 269-272
 1999
85.
Trends der globalen Medienentwicklung
Markenartikel
1999 : 4, p. 20-23
 1999 Middelhoff, T.
86.
Framing as a theory of media effects
Journal of Communication
1999 : WINTER, VOL. 49:1, p. 103-122
 1999 Scheufele, D.
87.
Online-service adoption likelihood
Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 79-89
 1999 Lin, C. A.
88.
Relating products to TV program clusters
Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 41-52
 1999 Assael, H.
Poltrack, D. F.
89.
Channel expansion theory and the experiential nature of media richness perceptions
Academy of Management Journal
1999 : APR, VOL. 42:2, p. 153-170
 1999 Carlson, J.
Zmud, R.
90.
New media economics are transforming consumer relations
Long Range Planning
1998 : DEC, VOL. 31:6, p. 873-878
 1998 Boscheck, R.
91.
Deckungsbeitragsrechnungen für das Controlling privater Fernsehender
Kostenrechnungspraxis
1998 : 6, p. 357-362
 1998 Becker, W.
Winschuh, C.
Gaisler, R.
92.
Cross-cultural comparison of organizational media evaluation and choice
Journal of Communication
1998 : SUMMER, VOL. 48:3, p. 2-26
 1998 Rice, R. E.
D'Ambra, J.
More, E.
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