search query: @indexterm BRAND CHOICE / total: 192
references: 85-94 / 192
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85.
Le capital de marque. Perspectives et elements d'application dans le domaine des etudes marketing.
Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.129-142
 1993 Guillaume, L.
86.
Handel 2003: Discountwelle überrollt Europa.
Absatzwirtschaft
1993 : MAY, p. 50-61
 1993 Löhmer, M.
87.
Integrating the Dirichlet-Multinomial and multinomial Logit models of brand choice
Marketing Letters
1993 : APR, VOL. 4:2, p. 99-112
 1993 Fader, P.
88.
Order-of-entry effects on consumer memory and judgment: an information integration perspective
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357
 1992 Kardes, F.R.
Kalyanaram, G.
89.
Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments
Journal of Consumer Research
1992 : JUNE, VOL.19, p.71-82
 1992 Burke, R.
Harlam, B.
Kahn, B.
90.
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 387-400
 1992 Krishnamurthi, L.
Mazumdar, T.
Raj, S.P.
91.
Pheripheral Persuasion and Brand Choice
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 226-239
 1992 Miniard, P.W.
Sirdeshmukh, D.
Innis, D.E.
92.
Heterogeneity in nested logic models: an estimation approach and empirical results
International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 161-175
 1992 Chintagunta, P.
93.
Comptabilisation des marques d`velopp`es de maniere interne
Banque
1992 : SEP, 530, p. 798-800, 802-804
 1992 Kerviler, I. de
Obert, J.Y.
94.
Warenpräsentation im Einzelhandel. (! Shelves) (!Product position)
Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:1, p. 13-22
 1992 Leven, W.
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