search query: @indexterm Mass communication / total: 107
references: 86-95 / 107
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86.
Corporate annual reporting: a mass communication perspective.
Accounting and Business Research
1982 : AUTUMN, VOL. 12:48, p. 279-286
 1982 Parker, L. D.
87.
Do cognitive responses mediate the effects of advertising content on cognitive structure.
Journal of Consumer Research
1982 : DEC, Vol. 9:3, p. 245-262
 1982 Olson, J. C.
Toy, D. R.
Dover, P. A.
88.
Caveat : venditor!
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 11-22
 1982 Carlile, F.
Leonard, H.
89.
Developmental recognition of consumption symbolism.
Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 4-17
 1982 Belk, R. W.
Bahn, K. D.
Mayer, R. N.
90.
The effects of television commercial repetition on cognitive response and message acceptance.
Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 56-65
 1982 Belch, G. E.
91.
Never mind the why and wherefore - some reflection on theory in practice.
Journal of Marketing Research
1981 : APR, VOL. 23:2, p. 63-71
 1981 Emmett, B.
92.
Allocation of time to the mass media.
Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 343-355
 1981 Hornik, J.
Schlinger, M. J.
93.
Television nonviewers : an endangered species?
Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 356-359
 1981 Jackson-Beeck, M.
Robinson, J. P.
94.
Marketingkommunikation und Werbepraxis.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1980 : DEC, VOL. 32:12, p. 1072-1083
 1980 Fischer, H.
95.
National television policy: monitoring structural complexity.
Futures
1980 : JUN, VOL. 12:3, p. 178-190
 1980 Gould, P.
Johnson, J.
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