search query: @indexterm Public Relations / total: 295
references: 86-95 / 295
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86.
Sharpening the intangibles edge
Harvard Business Review
2004 : JUN, VOL. 82:6, p. 109-116
 2004 Lev, B.
87.
What can we learn from retailers' news releases? A "stakeholder engagement" perspective
International Review of Retail, Distribution and Consumer Research
2004 : JAN, VOL. 14:1, p. 31-45
 2004 Whysall, P.
88.
The forgotten sector : uncovering the role of public relations in SMEs
Journal of communication management
2003 : VOL 8:2, p. 197-210
 2003 Moss, D.
Ashford, R.
Shani, N.
89.
PR and conflict : a theoretical review and case study of the 2001 Univeristy of Hawaii faculty strike
Journal of communication management
2003 : VOL 8:2, p. 184-196
 2003 Kelleher, T.
90.
From strategy to corporate communication strategy : a conceptualisation
Journal of communication management
2003 : VOL 8:2, p. 168-183
 2003 Steyn, B.
91.
From swoosh to swoon : linguistic analysis of Nike's changing image
Business communication quarterly
2003 : VOL 66:3, p. 52-65
 2003 Levin, L. A.
Behrens, S. J.
92.
Which way now?
Management Today
2003 : NOV, p. 52-59
 2003 Cook, S.
93.
Gilded and gelded. Hard-won lessons from the PR wars
Harvard Business Review
2003 : OCT, VOL. 81:10, p. 44-54
 2003 Martin, D.
94.
Separating advertising from programme content : The principle and its relevance in communications practice
Journal of communication management
2003 : VOL. 8:1, p. 101-112
 2003 Baerns, B.
95.
Ethical obligations of public relations in an era of globalisation
Journal of communication management
2003 : VOL 8:1, p. 29-40
 2003 Starck, K.
Kruckeberg, D.
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