search query: @indexterm advertising media / total: 223
references: 89-98 / 223
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89.
Measuring the reach and frequency elasticities of advertising media
Marketing Letters
1993 : JUL, VOL. 4:3, p. 215-225
 1993 Zufryden, F.
Pedrick, J.
90.
How local advertisers choose and use advertising media
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 39-49
 1993 Nowak, G.
Cameron, G.
Krugman, D.
91.
Measuring the competitive effects of advertising media plans
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 11-20
 1993 Pedrick, J.
Zufryden, F.
92.
Media-Mix im Business-to-Business.
Markenartikel
1993 : APR, VOL. 55:4, p. 160-161
 1993 Merbold, C.
93.
Marketers aflutter over advertising clutter
Business and Society Review
1992 : WINTER, 80, p. 46-50
 1992 Saunier, F.
Cohen, S. B.
94.
Are ad buyers for sale?
Business and Society Review
1992 : WINTER, 80, p. 42-45
 1992 Schlosberg, J.
95.
Wohin die Zielgruppen gehen
Absatzwirtschaft
1992 : SEP, VOL. 35:9, p.60-70
 1992 Bunk, B.
96.
Gewichtskontrolle
Absatzwirtschaft
1992 : JUN, VOL. 35:6, p.60-65
 1992 Bunk, B.
97.
Werbung nach 20.00 Uhr fuer alle?
Markenartikel
1992 : DEC, VOL. 54:12, p. 572-574
 1992 Scharf A.,
98.
Das Leben nach 20.00 Uhr
Markenartikel
1992 : DEC, VOL. 54:12, p. 568-571
 1992 Hettemer, K.
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